College Students Prefer Print Over Digital textbooks

According to a study done by OnCampus Research, 74% of college students still prefer to use a printed textbook when taking a class. From the press release , “even with new digital handheld gadgets, smart phones, pads, and laptops glued to every college students hand, 74% still prefer to use a printed textbook when taking a class, according to the findings of a new Student Watch study conducted by OnCampus Research, a division of the National Association of College Stores (NACS) that helps companies better understand the college market.” The survey also found that 53% of students were unsure about purchasing digital textbooks or would not consider buying them even if they were available. Despite the findings, some anticipate digital textbook market share to rise to 18% by 2014.

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